And to the right of the text column, you may notice:

But what is it, you ask? How can I play AND feed a hungry person? These things seem like they'd have to be mutually exclusive?

Not so, my friends. Give that banner a little clickity and you'll come across a trivia game. Every question you answer correctly represents another 10 grains of rice that will be given to hungry people in developing nations, graciously sponsored by some very generous organizations. It's free for you, a kickass time waster at work, and lets you hone your knowledge in areas such as art, language, geography, and other disciplines that will help you look smart at parties.

So you get to play a game, and hungry people get to eat! Win win!